Self‐tracking in effortful activities: Gender differences in consumers' task experience
نویسندگان
چکیده
منابع مشابه
Gender differences in consumers' perception of online consumer reviews
Since the early days of the Internet, gender gap has existed in using the Internet, and it is particularly evident for online shopping. Females perceive higher level of risk for online shopping, and as a result, they tend to hesitate to make purchase online. Online consumer reviews can effectively mitigate such perceived risk by females and thereby attract them to buy online. This study investi...
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ژورنال
عنوان ژورنال: Journal of Consumer Behaviour
سال: 2020
ISSN: 1472-0817,1479-1838
DOI: 10.1002/cb.1865